Effective Outsourcing And Your Press Release Distribution Plan

Outsourcing can be an integral part of a successful press release distribution plan, provided you keep a few pros and …

Online Visibility

Effective Outsourcing And Your Press Release Distribution Plan

July 20th, 2017

Outsourcing can be an integral part of a successful press release distribution plan, provided you keep a few pros and cons, and best practices in mind.

What is outsourcing?

Outsourcing, or contracting out, means to hire someone to help with an important business-related task. Outsourcing is usually done on the basis of:

reducing costs

improving efficiency

bringing new skills into the company without having to hire someone full-time

shifting tasks so you or your colleagues can focus on other aspects of the business

In the case of writing press releases and distributing them as part of an overall marketing plan, there are many areas in which an outsourced worker, service, or freelancer can help.

Full-service outsourcing

This will cost the most money, but a well-written press release distributed to the right media outlets can be worth its weight in gold. The important things here are to have a clear goal so that you can determine your results and whether or not the outsourced service has given you a good return on investment.

You will need to lay the groundwork in terms of:

What is new that is worthy of a press release

What your goal is for the press release

What call to action you want to include in your press release (it should be related to your goals, such as more subscribers or sales)

Images to support the release (releases with images are more likely to get pickups)

The contact information for the person journalists can follow up with

The niche or target audience you are aiming for

Of course, if you have to put in all of this effort anyway, you might just try to go all the way and write your own 400-word release. If you choose to do it yourself, there are a range of ways that an outsourcer can help.

1-Create media lists

Successful media outreach is all about making connections with the media representatives who work in your niche. They can be journalists, bloggers and more. A database of contact information can help you pitch the right content to the right people. A press release will usually be a must for top journalists if you want media pickups in any prestigious publications.

2-Upload the press release/s into the distribution service interface/s

A virtual assistant or someone who has experience of using press release distribution services can copy and paste your work in as needed, while you spend your time doing other mission-critical tasks. They should have a good eye for detail and be able to follow instructions clearly.

3-Tracking and reporting results

Once the press release is published, your distribution service will show you the results in terms of reader activity and media pickups. An assistant can create a report and track the most important pickups. They can create links to those pickups and publish them on your media page. Your metrics can also help you decide if you are getting the best return on investment from the various services you use, and adjust your plan as needed.

4-Keeping to your timetable

Your plan should have a clear timetable of what needs to happen, and when. A freelancer can help you gather all the pieces you need for each release.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Incubators- operating a content network of several thousand sites while federating 20+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $15M+ in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Discover our work!